Canadian Tire may not be running in the same circles as Amazon, but the Canadian retailer’s chief financial officer says it’s not shying away from competing against the global ecommerce giant.

In an interview with BNN Bloomberg, Dean McCann said Canadian Tire has a history of evolving to fend off new retail rivals – and the Amazon effect will be no exception.

“We’re not showing up at the same cocktail parties, I’ll tell you that,” McCann said. “We’ve endured competition over the years. Walmart was going to be the end of Canadian Tire. Target was going to be the end of Canadian Tire. We’ve been through all of that.”

Canadian Tire, which has been ramping up its digital efforts to fight off Amazon, announced in the spring of last year that it will roll out home delivery across the country, starting with Ottawa.

The seller of auto parts and sporting goods announced Thursday it plans to buy Norwegian outdoor apparel brand Helly Hansen in a $985-million deal as it seeks to launch new opportunities in international markets and capture younger customers.

“The Amazon ecommerce effect is the latest cloud that Canadian Tire has to deal with,” McCann said.

“There’s nothing wrong with competition. We don’t shy away from it. We enjoy it – it makes us better quite frankly.”